About NOAN Wines:

At NOAN Wines, we craft more than just wine; we create experiences that celebrate the vibrant surfing culture of Ericeira, offering a perfect blend of adventure and exceptional taste. Inspired by the exhilarating world of surfing, our sauvignon blanc and pinot noir are uniquely refreshing alternatives designed to capture the spirit of adventure and the joy of life's moments. As we aim to revolutionize the wine industry, we seek passionate individuals to join us in our mission to bring people together through the magic of wine.

Position: Head of Marketing

Location:

Ericeira, Portugal (with flexibility for remote work and required travel).

Role Overview:

As the Head of Marketing at NOAN Wines, you will be responsible for leading our marketing efforts and driving our brand forward in an innovative and dynamic way. Your mission will be to enhance brand visibility, engage our target audience effectively, and contribute to achieving our business goals, including a focus on launching our product in the USA. You will craft and execute a comprehensive marketing strategy that embodies our brand's essence and connects deeply with our audience segments: Ocean Enthusiasts, Portuguese Culture Admirers, Social Media Influenced Explorers, Curious Novices, and Sustainable Lifestyle Advocates.

Key Responsibilities:

  • Develop and implement an integrated marketing strategy that aligns with NOAN Wines' mission and vision, leveraging insights from our audience research.

  • Lead and coordinate marketing campaigns across digital and traditional channels, ensuring they resonate with our core audience segments.

  • Collaborate with the product team to ensure our offerings are presented in a way that highlights their unique value propositions and ties back to our brand positioning around surf culture and Portuguese heritage.

  • Forge strategic partnerships and engage in collaborations that enhance our brand visibility and affinity within the surfing and environmental conservation communities.

  • Manage and optimize our social media presence on platforms like Instagram and Facebook, creating engaging content that drives interaction and fosters a sense of community among our audience.

  • Oversee the development and enhancement of our website and digital ecosystem, ensuring a seamless and compelling user experience that communicates our brand story effectively.

  • Harness data and analytics to monitor, analyze, and report on campaign performance, utilizing insights to inform future marketing strategies and tactics.

  • Lead and inspire a team of marketing professionals, fostering a culture of creativity, innovation, and continuous improvement.

Skills & Qualifications:

  • Proven experience in a senior marketing role, preferably within the wine industry or lifestyle brands with a strong emphasis on outdoor or surf culture.

  • A passion for storytelling and an ability to articulate a brand's vision in a way that captures hearts and minds.

  • Strong digital marketing acumen, with experience in social media management, SEO/SEM, email marketing, and content marketing.

  • Exceptional leadership and team management skills, with a track record of successfully directing marketing teams and campaigns.

  • Creative thinker with a data-driven approach to marketing strategy and execution.

  • Excellent communication, interpersonal, and negotiation skills.

  • Bachelor's or master’s degree in Marketing, Business, or related field.

How You Will Deliver on Our Brand Strategy:

  • By understanding and embracing the unique blend of surfing culture, Portuguese heritage, and wine excellence that NOAN Wines represents, infusing every marketing initiative with these core elements.

  • Through innovative campaigns and content that resonate with our target audience segments, engaging them in meaningful and memorable ways.

  • By leveraging insights from audience research and market trends to continuously refine our marketing approaches and stay ahead of the curve.

  • Through strategic partnerships and collaborations that amplify our brand's reach and align with our values around sustainability and community.

At NOAN Wines, we are on a quest to redefine the wine experience for lovers of the ocean, outdoor adventurers, and connoisseurs of fine wines. If you share our passion and are ready to lead our marketing efforts into exciting new territories, we would love to hear from you.

To apply, please submit your resume and a cover letter explaining why you are the perfect fit for the Head of Marketing role at NOAN Wines.